Focus on selected few.

Dear Govardhan Kini Kundapur (Jt), ICICI Prudential Focused Equity Fund, an open-ended equity scheme that aims to maximize long-term total return by investing in equity and equity related securities of about 20 large-cap companies. The scheme, without having any sector bias, seeks to capture the best opportunities that are available in the universe of "large and well established companies". ICICI Prudential Focused Equity Fund will follow the bottom-up approach to identify stocks that are available at a bargain price and have a promising potential for long-term growth. Salient Features Focus vs diversification It allows to balance risk and return by achieving an optimum level of diversification. According to experts, the optimum level of diversification can be achieved after adding the 20th* stock. The point of balance is at 20 i.e. a portfolio focused on 20 stocks is optimal in reducing risk while retaining return potential of a portfolio. Large Cap Orientation The fund focuses on Large cap companies since they have a reputation for consistency and stability built on a long-standing track record. They are generally less volatile when compared to small and mid cap companies. Investment Strategy Sector Allocation : Sectoral allocation will be dynamic and could be concentrated based on stock selection Stock Allocation : Portfolio is intended to be invested in maximum 20 stocks Stock Universe : Investment in Top 200 stocks in terms of market capitalization on the NSE Performance at a glance as on 30-June-2009 The ICICI Prudential Focused Equity Fund has consistently outperformed benchmark index S&P CNX Nifty right from inception. Use this opportunity and make the market changes work for you. Statutory Details: ICICI Prudential Mutual Fund (the Fund) was set up as a Trust sponsored by Prudential plc (through its wholly owned subsidiary namely Prudential Corporation Holdings Ltd) and ICICI Bank Ltd. ICICI Prudential Trust Limited (the Trust Company), a company incorporated under the Companies Act, 1956, is the Trustee to the Fund. ICICI Prudential Asset Management Company Ltd (the AMC), a company incorporated under the Companies Act, 1956, is the Investment Manager to the Fund. ICICI Bank Ltd and Prudential Plc (acting through its wholly owned subsidiary namely Prudential Corporation Holdings Ltd) are the promoters of the AMC and the Trust Company. Risk Factors: Mutual Funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the Schemes will be achieved. As with any securities investment, the NAV of the Units issued under the Schemes can go up or down, depending on the factors and forces affecting the capital markets. Past performance of the Sponsors, AMC/Fund does not indicate the future performance of the Schemes of the Fund. The Sponsors are not responsible or liable for any loss resulting from the operation of the Schemes beyond the contribution of an amount of Rs.22.2 lacs, collectively made by them towards setting up the Fund and such other accretions and additions to the corpus set up by the Sponsors. ICICI Prudential Focused Equity Fund (An open-ended equity scheme that seeks to generate long-term capital appreciation and income distribution to unitholders from a portfolio that is invested in equity and equity related securities of about 20 companies belonging to the large cap domain and the balance in debt securities and money market instruments. The Fund Manager will always select stocks for investment from among Top 200 stocks in terms of market capitalization on the National Stock Exchange of India Ltd. If the total assets under management under this scheme goes above Rs. 1000 crores the Fund Manager reserves the right to increase the number of companies to more than 20. Entry Load: Nil. Exit Load (excluding SIP/STP) – (a) If the amount, sought to be redeemed or switched out, is invested for a period of upto one year from the date of allotment - 1% of the applicable NAV, (b) If the amount, sought to be redeemed or switched out, is invested for a period of more than one year from the date of allotment – Nil , Exit Load for SIP/STP: (a) If the amount, sought to be redeemed or switched out, is invested for a period of upto two years from the date of allotment - 1% of the applicable NAV, (b) If the amount, sought to be redeemed or switched out, is invested for a period of more than two years from the date of allotment – Nil. ICICI Prudential Focused Equity Fund is only the name of the Scheme and does not in any manner indicate either the quality of the scheme or its future prospects and returns. Mutual Fund investments are subject to market risks. Please read the Statement of Additional Inforamtion, Scheme Information Document and Addendums carefully before investing. Disclaimer: The information contained herein is provided by ICICI Prudential Assets Management Company. ICICI Bank is acting merely acting in the capacity of a distributor and there is no direct or indirect linkage between the provision of the banking services offered by ICICI Bank to its customers and their usage of the product or participation in the scheme of ICICI Prudential Assets Management Company. This document or the information contained herein is not an offer, invitation or solicitation of any kind to buy or sell any securities of ICICI Bank/its affiliates or third party and is not intended to create any rights or obligations. The contents of this document are solely meant to inform and is not a substitute for professional advice. Nothing in this document is intended to constitute legal, tax, securities or investment advice, or opinion regarding the appropriateness of any investment, or a solicitation for any product or service. The use of any information set out in this document is entirely at the recipient's own risk. Any investment in any fund/securities etc described in this document will be accepted solely on the basis of the fund's/ securities' Offering Memorandum and the relevant issuing entity's constitutional documents. Accordingly, this document will not form the basis of, and should not be relied upon in connection with, any subsequent investment in the fund/ security. To the extent that any statements are made in this document in relation to the fund/ security, they are qualified in their entirety by the terms of the Offering Memorandum and other related constitutive documents pertaining to the fund/ security, which must be reviewed prior to making any decision to invest in the fund/ security. This document is given only by way of information and is subject to change without notice. No reliance may be placed for any purpose whatsoever on the information contained in this document or on its completeness. ICICI does not accept any responsibility for any errors whether caused by negligence or otherwise or for any loss or damage incurred by anyone in reliance on anything set out in this document. ICICI Bank disclaims all responsibility and accepts no liability for the consequences of any person acting, or refraining from acting, on such information. Any Disputes / claims/ losses, if any, pertaining to the services or the information communicated herein, may be referred to ICICI Prudential Assets Management Company directly, without any reference to ICICI Bank. The information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially. Past performance cannot be a guide to future performance. 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